“I feel that if I keep making films and keep making them, every so often one will come out. And that’s exactly what happens.”  –Woody Allen

Woody Allen writes and directs, on average one, film every year. 44 and counting just in features. The director who in his youth claimed “endless ideas for films,” would now “rather be at home, watching the ballgame.” Still he continues to produce at an unheard of rate.

How does he do it?

I believe many of us, myself included, are afraid to throw our entirety into a single project. As if we might use up so much creativity at once that by the end of the project we’re empty of ideas. As if we can run out of creative juice.

Here’s the thing about creativity: it’s a muscle. The more you use it, the more you will have. We have to stop being afraid of creating at full capacity. Start failing harder. But most importantly– just start.

“Your writer’s block– it don’t mean shit. Just throw it against the wall and see what sticks.” Jenny Lewis, It’s a Hit

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