Author Archives: Shea Lord

Transmedia and the Art of Storytelling, Part I: How Johnny Cash and Angry Birds Involve Fans in the Story

When I browse the shelves of books stores, certain titles and/or covers sometimes call to me— or that’s how it seems to happen in my head. One such book was Frank Rose’s The Art Of Immersion, which caught my attention with its illusionistic cover (let’s face it, that’s how we judge books). I had not […]

Marketing Genius: A note on THE HUNGER GAMES, & putting an end to the Twilight rumors

In my last post, I spoke of Nina Jacobson, producer of The Hunger Games movie(s) and promised more to come— well this is it, friends. First off, I am a huge fan of the series, not in the “team whatever” sense, but in the sense that I was touched by the novels, loved the characters, […]

Filmmaking in an Independent World: Part II

Social/transmedia today gives any artist seeking support the ability to literally build an audience before ever actually premiering a piece (be it a movie or painting exhibition— or anything in-between). Here I could go into a transmedia spiel, but I’ll save that for the post about the transmedia panel. However, using a platform such as […]

Pirates of the Caribbean 3: A High-Speed Near-Fiasco

A professor of mine, who will remain anonymous, is an expert on high speed motion picture cameras. Back when shooting 1000 frames per second was still a technical feat (about five years ago), he made a comfortable living by working exclusively with these cameras. He is my primary source for this post- and whether or […]

Factor 14: Murphy’s Law

The final and perhaps most frustrating parameter factor is usually referred to as simply Murphy’s Law: everything that could possibly go wrong, will. Trust me. The best thing you can do is prepare for the worst. If you think, “Gee, we’re a responsible bunch. We can take good care of equipment. Screw paying $25 for […]

Factor 10: Special Effects and Stunts

Safety is always the number one priority while on set. Any sort of stunt, from a simple trip to exploding buildings, require a lot of time, money, research, testing, and (if it’s a special effect) even rendering needs to be considered. All greenscreen shots need to be scheduled as close together as possible so the […]