Tag Archives: Marketing

Transmedia and the Art of Storytelling, Part II: Marketing a Personal Experience

Panelist Zach Lieberman (far right) wrote a real-time, interactive subway murder mystery that would take place in New York. A series of curious events would tell a story culminating in the release of a blu-ray, which he would also film. The project was actually green-lit by Warner Brothers, But Lieberman unfortunately ended up having to […]