Coca-Cola Technical
Coca-Cola Technical
January 25th, 2018
Project Background
What is Technical? Good question. A group making waves within Coca-Cola wanted a series of videos to introduce themselves and high-level view of their work to the rest of the vast Coke ecosystem. I want to share just a few of my designs and animations from throughout the series here.
![](https://www.shealord.com/wp-content/uploads/2018/01/Tech_Leaders.gif)
Design Process
Coke Technical already had an established brand and VIS by the time I came into the picture. In a word, it was colorful. The first script also came to me with a visual concept kind of in place: follow the dots, essentially. Subsequent videos would play off of this theme, which fits well to the Tech brand. Everything is rounded or circular, with an extensive, bright color palette.
![](https://www.shealord.com/wp-content/uploads/2018/01/Tech_Leader_Culture_Design-ai-01.jpg)
Animation Process
Most of the scenes were well-planned during the design phase, so it was just a matter of getting the assets in (Overlord) and slinging keyframes and curves. A couple scenes used 3D elements made and animated in Cinema 4D, then rendered with toon shading.
Working in Cinema 4D is getting easier, so I tried my hand at rigging… a hand. ? (below) I found the hand model for free on TurboSquid. The “3.0” below was also done in Cinema with the flag deformer, which I then just layered and staggered in After Effects
The “What if?” animation used Pastiche to get all the dots in place, a wiggle expression, and Newton 2‘s magnetic repulsion to explode at the end. My computer wasn’t happy processing this one.
![](https://www.shealord.com/wp-content/uploads/2018/01/School_of_Tech_Animation_1.gif)